Findings

Examine maps of Netflix rental patterns, neighborhood by neighborhood, in a dozen cities across the nation.

Created for Revista Época - issue 606.

Google's solution for working with colossal data sets is an elegant approach called MapReduce. It eliminates the need for a traditional database and automatically splits the work across a server farm of PCs. For those not inside the Googleplex, there's an open source version of the software library called Hadoop.